How to complete Google Ads Advertiser Verification for Dropshipping business?
- Sukanta Dutta
- Apr 19
- 6 min read
Updated: Apr 22
A Google Ads Business Operations Verification Guide For Dropshipping or E-commerce Business Advertisers
Introduction
If you're running a dropshipping business and have received the notification for completing the google ads business operations verification, the process can be a bit tricky in order to pass the verification. If you do not pass the verification before the deadline, your account will be paused and it may get suspended if you delay it for long.
In this guide, we'll walk you through how to complete the Advertiser Verification for a dropshipping business, what documents you need, how to answer the tricky questions in the verification form, some common mistakes to avoid, and how to increase your chances of approval.
A quick info on the drop shipping business model
Dropshipping is an online business where you have a webstore for promoting your products. You outsource the order processing, storing inventory and shipping and delivering to another supplier or suppliers.
If your business model is same as the above, you are in the right place reading this article.
Documents required for Google Ads Dropshipping Business Operations Verification
You will need the following documents to complete the verification form
Company registration certificates if you are an organisation
Personal ID if you are an unregistered individual.
Service agreements, invoices, order confirmation email from supplier, etc.
How to answer the verification form?
Lets take this website as an example https://www.sheinindia.in/
SHEIN is a global fashion and lifestyle online e-commerce store. They have built a fully digital supply chain that seamlessly and quickly delivers products to our customers worldwide.
SHEIN has a number of suppliers who directly process the orders from customers, and then ship and deliver the products directly to the customers worldwide from their warehouse.
So let us go ahead and answer the most tricky questions in the google ads business operations verificaton form accordingly. We are skipping the questions which are simple and not related to dropshipping.
Please describe the company's type of business.
Answer:
Our website is an online e-commerce platform through which we sell fashion apparel, clothing, shoes, bags, and related accessories of our own brand. The products are sold through our website https://www.sheinindia.in/
Please describe the company's business model.
Answer:
1. Our website is an online sales platform through which we sell fashion apparel, clothing, shoes, bags, and related accessories.
2. Customers can browse our products on our website and place the orders directly from our website. Our supplier then ships the products to our customers through courier. The products are sold through our website https://www.sheinindia.in/
3. Our customers are people worldwide who are looking for fashion apparel, clothing, shoes and other related accessories.
Who are your customers / target audience? (Please describe both, if they’re different.)
Answer:
Our customers are people worldwide who are looking for fashion apparel, clothing, shoes and other related accessories.
Please describe how your company interacts with your target audience.
Answer:
We interact with them through phone or email.
Considering your answers above, select the business type that best reflects the company. *
First party: We own the products or services advertised and are responsible for their quality and / or fulfillment. Examples: A manufacturer-distributor, or an insurance company, but not an agent working for the company.
>> This is not applicable as the products are not owned by Shein even though they are responsible for their quality and fulfillment.
Online sales portal: We promote brands owned by other parties, and provide a way to buy those brand’s products or services through your website or other sales channels. Customers can contact you for help with their orders. Owners of the brands advertised don’t interact with the Google Ads account. Example: The online presence for your physical store, or a virtual auction house.
>> This is also not applicable as SHEIN promotes the products under their own brand name.
Brand reseller: We’ve contracted with the brand owner to sell their goods or services as advertised with Google and use their logos and other brand materials. Examples: Insurance agents, franchisees, or authorized dealerships.
>> This is also not applicable as SHEIN promotes the products under their own brand name.
Marketing / Advertising agencies: We promote other brands through creative production and / or campaign management through Google Ads. You provide leads for the company but aren’t involved in the actual sale of goods or services. Examples: Marketing agencies, or affiliate marketers.
>> Not applicable
Other / I don’t know
>> So we select this option. Once we select this, we have a set of another few questions which drop down and we need to answer them correctly.
Do you provide the products / services listed on the website?
>>Other
Please explain how the products / services are provided:
>> Supplier A - SupplierADomainName - We promote the products on our website and our supplier A ships and delivers the order to the customers from their warehouse.
Supplier B - SupplierBDomainName - We promote the products on our website and our supplier B ships and delivers the order to the customers from their warehouse.
List a few of your suppliers info and relationship as per the character limit allowed.
Who does provide the products / services on the website?
>> Supplier Names
Upload any documents that support your selections above
Examples: Service agreements, invoices connecting both parties, government correspondence, email correspondence, or other business correspondence.
Please submit documents in PDF, JPG, JPEG or PNG formats.
>> If you have such documents, you can upload it here. Otherwise, you can also skip it.
Are any other relationships required to provide the goods and services advertised using Google, or shown on the website, such as a parent company or provider?
>> Other
Please explain>> Our suppliers are the parent company and we promote the products through our website.
Upload any documents that support your selections above.
>> Upload the same documents which you uploaded earlier.
Describe how the target audience receives the goods or services promoted in your ads.
Answer:
Customers can browse our products on our website and place the orders directly from our website. Our supplier then ships the products to our customers through courier. The products are sold through our website https://www.sheinindia.in/
These questions above are the ones which are related to business operations. The other questions are related to your google ads account and advertising practices which has not been covered in this post.
These answers and selections we have given above should pretty much apply to all usual dropshipping models.
Some common mistakes to avoid during google ads dropshipping advertiser verification
Do not submit documents which are irrelevant. This will only further confuse Google and lead to rejection.
You have to be transparent about your business model. We had a lot of clients who had used black hat methods to get the verification done but ended up getting their account suspended.
This is what Google says -
“In determining whether an advertiser or destination is violating our policies, Google reviews information from a variety of sources, including ads, accounts, websites, content, user complaints, consumer reviews, regulatory warnings and rulings, and other third-party sources.”
3. Add a transparent shipping policy on your online store.
4. Make sure that your product images do not violate any copyrights.
You can also read this article about Top 5 Mistakes to Avoid During Google Ads Business Operations Verification
How to increase your chances of approval?
Draft your answers in advance so that you do not make any mistake in the business operations verification form.
Get all relevant documents and organise them.
Make sure you do not confuse Google between your company name and brand name.
If any third party brands are listed on your website, make sure to include the relationship in the verification form
We hope that this article should help you in completing your google ads advertiser verification for dropshipping or ecommerce business successfully. You can also check out this video on our youtube channel for a live demo of filling up the verification form.
Fanogram Digital provides Google Ads Business Operations Verification Services at a nominal cost. If your account has already failed the verification or has been suspended due to this, you can contact us here or directly purchase the services from the author's Fiverr profile by clicking here.
About the Author:
Sukanta Dutta is an expert in digital marketing specializing in advertising policies and performance marketing solutions. The author can be reached at mr.sukantadutta@gmail.com
Linkedin Profile : www.linkedin.com/in/sukanta-dutta
Fiverr Profile : https://www.fiverr.com/fanogram
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